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3 Ways that Precision Packaging is Helping the Beauty Industry Shine November 8, 2017 PRECISION IS THE NAME OF THE GAME IN BEAUTY Let’s face it; the beauty and personal care industries are constantly changing; it almost requires an army to keep your products and packaging up to date and relevant to your consumer audience. A large portion of the new trends in beauty and cosmetics require precise application of a “perfectly formulated” treatment for maximum efficacy, but traditional packaging methods don’t quite make the cut. Serums, oils, foundations, and liquid skin care regimen have blossomed seemingly overnight, and the beauty packaging industry is challenged to keep up with the growing trend in the...

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Halloween Alert: CDC and Up and Away Warn Parents to Keep Medicine Stored Out of Sight to Avoid “Candy Confusion” October 20, 2017 WASHINGTON, Oct. 24, 2016 /PRNewswire-USNewswire/ — The Up and Away campaign, in partnership with the Centers for Disease Control and Prevention (CDC), is reminding parents to keep their medicines up and away and out of sight, especially during the Halloween season, as many children may mistake medicines for candy. Every year, about 60,000 young children end up in the emergency room after getting into medicines left within their reach. As part of the ongoing campaign to prevent accidental unsupervised ingestions of medicine, this printable infographic for parents illustrates the visual similarities between some medicines and favorite candies and the confusion that can ensue for children. “This time of year,...

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3 Myths About Lightweight Plastic Bottles Debunked October 16, 2017 ‘Lightweight’ Doesn’t Mean Inferior Choosing the right rigid plastic bottle for your next new product launch is often harder than it sounds. Sometimes the type of plastic that others use may not work for your needs. Heavy rigid plastic is great for storage containers and industrial applications but may not make sense for medical products or personal care packaging. It makes sense to look into the advantages of lightweight alternatives. Unfortunately, the merits of quality lightweight plastic packaging may be overshadowed by myth and rumor about its integrity and durability. Chances are that you’ve heard or been swayed by one...

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4 Benefits of Rapid Prototyping in Medical Packaging Design September 26, 2017 Rapid prototyping, much like proper project management, is crucial to any successful venture. Some might say that it means the difference between a successful product launch and a total flop. Rapid prototyping is the expedient delivery of usable, scale product models using a variety of techniques, such as 3D printing and three-dimensional CAD cloud-point data. But, if you’re already utilizing agile practices, good judgment, and solid feedback, why would you need rapid prototyping? There could still be a fly in the ointment or bumps in the road along the way in the form of iterations and extensive user feedback. Rapid...

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The Pros & Cons of Common Custom Packaging Materials September 12, 2017 The Pros & Cons of Common Custom Packaging Materials So, you’ve developed the perfect custom packaging design. Now what? Choosing the right material to compliment your product and packaging design is the crucial next step to a successful product launch. Developing the perfect custom packaging design to suit your vision and your customer needs can take a village. But, choosing the right packaging material to construct your ideal packaging solution just requires a little research and common sense. Here is your essential guide to the pros and cons of conventional packaging material and construction to aid in your quest: HDPE...

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6 Steps to Achieve the Perfect Custom Packaging Design September 5, 2017 Your Amazing New Product Deserves the Perfect Custom Packaging But, how do you get there? When it comes to designing and distributing your next winning product, it all starts with the packaging. But, how do you come up with the perfect formula for your packaging design? Packaging relies upon a strict success formula: Customer Expectation + Effective Design + Affordable Delivery + Marketable Features But, how do you get from “I have an idea for a new product.” to “Our new product is a success!”? Here are 6 simple steps to the perfect custom packaging design to launch your next...

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