Published 05/05/25

Why Canister Packaging Outperforms Flatpacks in Safety, Sustainability, and Shelf Appeal

When it comes to packaging choices for consumer products, functionality, sustainability, and presentation matter more than ever. While flatpacks may offer some conveniences, rigid canister packaging is increasingly proving its value across a variety of use cases.

Here’s why canisters stand out

1. Superior Product Protection and Handling

Canisters offer robust protection against tears, punctures, and leaks. Unlike flatpacks, which can easily become compromised during transportation, canisters maintain their integrity from production line to shelf—and through everyday consumer use. Whether your product is tossed into a gym bag, stashed under a sink, or used in a high-humidity environment, the rigid structure of a canister can help maintain durability and freshness.

2. Sustainability Advantage

Flatpacks are often constructed from multi-layer films that are difficult—if not impossible—to recycle. Canisters, by contrast, are readily recyclable and can be made with post-consumer recycled (PCR) content. We currently support PCR levels ranging from 0% to 100%, with 25% PCR being the most common choice. Learn more about PCR and its benefits.

3. Stronger Shelf Presence

Canisters offer a stand-up format with a broad, eye-catching label panel—providing ample space for branding, instructions, and value statements. In a crowded retail environment, shelf impact matters. The right design on a large, prominent label can dramatically increase consumer engagement.

4. Improved Seal Integrity

Flatpacks often use resealable adhesives or zippers that can wear out or fail, leading to leaks and product dryness. Canisters, however, feature rigid plastic lids that snap tightly into place, preserving product integrity and extending shelf life.

Conclusion

Whether you’re looking to improve product performance, boost your brand’s sustainability story, or enhance shelf appeal, canister packaging offers clear advantages. As consumer expectations continue to rise, brands that invest in smarter packaging solutions will stay ahead.

Interested in learning more about innovative and sustainable packaging? Check out resources from Sustainable Packaging Coalition.


To ensure the best results, Comar encourages customers to test all products for compatibility with their intended use.